Last updated: September 16, 2026

At PURL & POSY, we care about creating a thoughtful, comfortable shopping experience — and that includes respecting your privacy.

This Privacy Policy explains how PURL & POSY (“we,” “us,” or “our”) collects, uses, stores, and shares your personal information when you visit our website, shop with us, interact with our services, or otherwise communicate with us.

Our online store is powered by Shopify, which helps us provide our website, checkout, payment, and other ecommerce services.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

For the purposes of this Privacy Policy, “personal information” means information that identifies you or can reasonably be associated with you.

Depending on how you interact with PURL & POSY, we may collect or process information such as:

• Contact information, including your name, email address, phone number, billing address, and shipping address.
• Payment and financial information, including payment method, transaction details, payment confirmation, and information necessary to process your purchase.
• Account information, such as your username, password, account preferences, and settings.
• Shopping and transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel.
• Customer service communications, including information you provide when contacting us with a question, request, review, or support inquiry.
• Device information, including your browser type, device type, IP address, network information, and other technical identifiers.
• Website usage information, including how you browse, interact with, and use our website and services.

We may also create insights or inferences based on this information where permitted by applicable law.

How We Collect Personal Information

We may collect personal information from several sources.

Information You Provide Directly

You may provide information to us when you:

• Place an order
• Create or manage an account
• Subscribe to our emails
• Contact customer support
• Submit a review
• Request a return or exchange
• Participate in promotions or other website features

Information Collected Automatically

When you use our website, certain information may be collected automatically through cookies, pixels, analytics tools, and similar technologies.

This may include information about your device, browser, IP address, website activity, and interactions with our store.

Service Providers

We may receive information from service providers that help us operate our business, including payment providers, fulfillment providers, shipping partners, analytics providers, customer-support services, and Shopify.

Business and Marketing Partners

We may also receive information from advertising, marketing, social media, or other business partners where permitted by applicable law.

How We Use Your Personal Information

We may use personal information for the following purposes.

Providing and Improving Our Services

We use your information to operate PURL & POSY and provide the products and services you request.

This may include:

• Processing and confirming your orders
• Processing payments
• Arranging shipping and delivery
• Managing returns, exchanges, and refunds
• Maintaining customer accounts
• Remembering your preferences
• Providing product recommendations
• Improving our website and shopping experience
• Allowing customers to submit reviews
• Communicating information about your purchases or account

Customer Support

We use your information to answer questions, resolve issues, provide customer service, and maintain our relationship with you.

Marketing and Advertising

Where permitted by law, we may use your information to send you updates, offers, product announcements, and promotional communications.

We may also use information about your interactions with our website to help show more relevant advertising on our website or through third-party platforms.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in our emails.

Security and Fraud Prevention

We may use your personal information to:

• Protect customer accounts
• Maintain secure checkout and payment processes
• Detect or investigate suspected fraud
• Prevent malicious or unauthorized activity
• Protect PURL & POSY, our customers, and our services

If you create an account with us, you are responsible for keeping your login credentials confidential.

Legal and Regulatory Purposes

We may process personal information where necessary to:

• Comply with applicable laws
• Respond to lawful government or regulatory requests
• Enforce our policies or agreements
• Protect our legal rights
• Address disputes, investigations, or legal proceedings

How We Share Personal Information

We do not disclose personal information without a legitimate business, operational, or legal reason.

Depending on the circumstances, we may share information with:

Shopify and Service Providers

Our store is powered by Shopify.

We may share information with Shopify and service providers that assist us with services such as:

• Website hosting
• Payment processing
• Order fulfillment
• Shipping
• Data analytics
• Cloud storage
• Customer service
• Fraud prevention
• Marketing technology

These providers may process information on our behalf in order to perform their services.

Advertising and Marketing Partners

We may work with advertising or marketing partners to measure campaigns, understand customer activity, and provide more relevant advertising.

Depending on where you live, you may have the right to opt out of certain forms of targeted advertising or the sale or sharing of personal information.

When You Request or Authorize Us to Share Information

We may disclose information where you specifically request, authorize, or consent to the disclosure.

For example, information may be shared with delivery providers so your order can be delivered to you.

Business Transfers

If PURL & POSY is involved in a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or similar business transaction, personal information may be transferred as part of that transaction where permitted by law.

Legal Requirements

We may disclose personal information when reasonably necessary to comply with applicable law, legal proceedings, court orders, government requests, or to protect our rights and the rights and safety of others.

Shopify and Your Information

PURL & POSY uses Shopify to operate our online store.

Shopify may collect and process certain personal information relating to your access to and use of our store in order to provide its services to both merchants and customers.

Information submitted through our store may therefore be processed by Shopify and other service providers, including providers located outside the country in which you live.

Shopify may also process information about your interactions with PURL & POSY and other Shopify merchants in connection with certain enhanced services, personalization features, analytics, fraud prevention, and advertising functionality.

To learn more about how Shopify processes personal information, you may review the Shopify Consumer Privacy Policy and use the Shopify Privacy Portal where available.

Cookies and Similar Technologies

Like many online stores, we may use cookies and similar technologies to help our website function properly and understand how visitors use our services.

Cookies may be used to:

• Remember items in your cart
• Remember website preferences
• Maintain account sessions
• Understand website performance
• Analyze visitor behavior
• Improve our services
• Measure advertising effectiveness
• Personalize certain content or advertising

Depending on your location, you may be able to manage certain cookie preferences through your browser, device settings, or the privacy controls available on our website.

Disabling certain cookies may affect the functionality of parts of our website.

Third-Party Websites and Services

Our website may include links to websites, platforms, social networks, or services operated by third parties.

If you follow a link to a third-party website, their own privacy policies and terms will apply.

PURL & POSY does not control and is not responsible for the privacy, security, accuracy, or practices of third-party websites or services.

We encourage you to review their policies before providing personal information.

Children's Privacy

Our products and services are not intended to be purchased or used independently by children who are under the applicable age of legal majority in their jurisdiction.

We do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share personal information belonging to individuals under 16 where prohibited by applicable law.

Security of Your Information

We use reasonable administrative, organizational, and technical safeguards designed to protect the personal information we process.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

For that reason, we cannot guarantee absolute security of information transmitted through the internet.

Please avoid sending sensitive or confidential information through unsecured communication channels.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we keep information may depend on factors such as:

• Maintaining your customer account
• Completing orders and transactions
• Providing customer service
• Meeting accounting or tax requirements
• Complying with legal obligations
• Resolving disputes
• Preventing fraud
• Enforcing agreements and policies

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

Your Privacy Rights

Depending on where you live, you may have certain rights relating to your personal information.

These rights may include:

Right to Access or Know

You may have the right to request information about the personal information we hold about you.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you.

Right to Correct

You may have the right to request correction of inaccurate or incomplete personal information.

Right to Data Portability

In certain circumstances, you may have the right to receive a copy of your personal information in a portable format or request that it be transferred to another organization.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on your location and applicable privacy laws, you may have the right to opt out of certain uses of your personal information for targeted advertising or activities legally defined as the “sale” or “sharing” of personal information.

Where required, available opt-out controls will be provided through our website or Shopify.

If your browser sends a legally recognized Global Privacy Control (GPC) signal, we may process that signal as an opt-out request where required by applicable law.

Marketing Preferences

You can unsubscribe from promotional emails at any time using the unsubscribe link included in the email.

Even if you unsubscribe from marketing communications, we may still send important non-promotional messages related to your orders, payments, account, customer service requests, or other transactions with us.

Additional Rights for Customers in the EEA and United Kingdom

If you live in the European Economic Area (“EEA”) or United Kingdom (“UK”), applicable data-protection laws may provide additional rights.

These may include:

Right to Object to Processing

You may have the right to object to certain processing of your personal information.

Right to Restrict Processing

You may have the right to request that we limit how we process your information in certain circumstances.

Right to Withdraw Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawal of consent does not affect processing that lawfully occurred before consent was withdrawn.

Right to Lodge a Complaint

You may have the right to submit a complaint to your local data-protection authority if you believe your personal information has been processed in violation of applicable law.

Exercising Your Privacy Rights

You may submit a privacy request using the contact information provided below or through privacy controls available on our website.

Before fulfilling certain requests, we may need to verify your identity.

Where permitted by applicable law, you may also authorize another person to submit a request on your behalf. We may require evidence that the person has authority to represent you.

We will not discriminate against you for exercising privacy rights available under applicable law.

We will respond to eligible requests within the timeframe required by applicable law.

International Data Transfers

PURL & POSY, Shopify, and some of our service providers may process, store, or transfer personal information outside the country where you live.

As a result, your information may be processed in countries with privacy laws that differ from those in your jurisdiction.

Where required by law, appropriate safeguards will be used for international transfers.

For transfers of personal information from the EEA or UK, this may include recognized safeguards such as the European Commission's Standard Contractual Clauses, UK-approved contractual safeguards, adequacy decisions, or other lawful transfer mechanisms.

Complaints

If you have concerns about how PURL & POSY collects or processes your personal information, please contact us using the details below.

We will review your concern and work to respond appropriately.

Depending on where you live, you may also have the right to contact your local privacy or data-protection authority.

Residents of the EEA may contact the relevant supervisory authority in their country.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technologies, legal requirements, or privacy practices.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date above.

Where required by law, we may provide additional notice of significant changes.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, please contact us:

PURL & POSY

Email: [YOUR SUPPORT EMAIL]

For purposes of applicable privacy and data-protection laws, PURL & POSY is the controller of personal information where we determine the purposes and means of processing that information.